So you’ve been asked to give a commercial speech and the nerves are mounting. Well, firstly remember that you can do it! An excellent speech does not require an Oscar winning actor to deliver it. Winston Churchill is commonly regarded as one of the greatest speakers in the English language, yet he regretted the lack of practice in public speaking that he would have gained had he gone to university and he suffered from a slight lisp and a stammer. The key is good preparation and a commercial speech that is informative, thought provoking, credible and entertaining. Remember your aim is to engage the audience.

The best commercial speeches tell your audience things they didn’t know or give them insights they didn’t have. You will need to research some salient, accurate and up-date facts and figures, combined with some ‘blue sky’ thinking.

When you are invited a glamorous evening of high-class food and entertainment in beautiful surroundings, it may be easy to forget that you are required to give a gala speech.  Your audience may include a host of friends and celebrities that are there to enjoy and celebrate the charitable event. Whilst you are no doubt suitably qualified to give such a speech, you may simply be too busy to dedicate the necessary time to preparing a quality gala speech. Or perhaps you simply don’t know where to begin with or speech for an array of different reasons, whatever your predicament are on hand to help.

At a professional speech writer will look at your subject differently – and will think ‘out of the box’ to enable your speech to be engaging and insightful. With well-crafted phrases and sentences you can focus on the speech delivery.  Remember that expectation shapes delivery and your body language and confidence are of great importance, provides professional help and advice on making the most of your commercial speech or gala speech and will help you to give an award winning performance.

Speech writers, Tim, David, Andrea, Andy and others have written speeches for numerous business dinners, welcome aboard and farewell speeches with poem on a cruise liner, planning committee hearing and the launch of a new model Volvo car. Whatever your speech writing needs, we can assist.

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